Amrutha Arthimalla
Quick Commerce Ad Strategist, ShelfRadar
Amrutha Arthimalla is a quick commerce ad strategist at ShelfRadar, agentic ad optimization software from Punt Partners for brands selling on quick commerce and Amazon.
She works across paid search, performance marketing and Amazon ads.
Battle Notes by Amrutha Arthimalla
Blinkit, Zepto or Instamart: how to split your quick commerce ad budget
How to split a quick commerce ad budget across Blinkit, Zepto, Swiggy Instamart and Flipkart Minutes: start from where you sell, then move money weekly to the platform that earns it.
Should you pause quick commerce ads when stock runs out?
Should you pause Blinkit, Zepto and Instamart ads when stock runs out? Yes, and before the shelf empties: how to read stock by dark store, when to pause, and where the budget should go.
The Retention Paradox: Why Quick Commerce Brands Struggle with Repeat Purchases
Speed is exactly what makes quick commerce brands hard to retain — here are the three metrics that actually predict repeat purchases.
Beyond CTR: The Hidden Metrics That Predict Q-Commerce Success
CTR dominates Q-commerce dashboards but barely predicts real growth — here are five hidden metrics that actually drive revenue, retention, and competitive advantage.
The 15-Minute Window: Converting Impulse Browsers into Loyal Q-Commerce Customers
Turn impulse Q-commerce buyers into loyal customers by engineering conversion in the 15-minute window.
The Dark Store Optimization Playbook: Maximizing SKU Performance by Location
Dark store optimization for SKU performance in quick commerce. Learn how to boost hyperlocal visibility, improve availability and maximize revenue across dark stores.
ROAS Optimization in Quick Commerce: Beyond Metrics to Real Growth
ROAS optimization in quick commerce to improve ad efficiency and uncover hidden growth. Learn how to boost visibility, CTR, and conversions beyond ROAS.
The Share of Shelf Code: Rewriting Visibility Rules for Challenger Brands
Share of shelf in quick commerce drives visibility and growth. Learn how challenger brands can win with micro-intent targeting, geo strategies, and SKU optimization.
The Missing Layer in Your Quick Commerce Strategy: Micromarkets
Micromarkets strategy in quick commerce to drive hyperlocal growth. Improve targeting, boost ROI and align products with neighborhood-level demand.
Coldspots in Q-Commerce: The Silent Growth Hack
Coldspots are high-intent quick commerce searches with little competition. How to spot them, steer clear of red zones and find them with the C.A.L.M. framework.