
Madhu Sudhan
Co-founder, Punt Partners
Madhu Sudhan is co-founder of Punt Partners, the company behind ShelfRadar. ShelfRadar is led by founders with deep expertise in marketing technology, and was built to drive revenue and margin outcomes for brands, not to ship another data tool.
In his words: “Dashboards are poorly equipped for the Q-com data problem. The answer lives in the intersection — so we built an engine that reasons across it.”
Battle Notes by Madhu Sudhan

How to get your brand listed on Blinkit, Zepto and Instamart
How to sell on Blinkit, Zepto and Swiggy Instamart: the documents each platform asks for, how onboarding works, how long it takes, and what to set up before your first ad.

Quick commerce ad dayparting: why the right bid changes every hour
Quick commerce demand peaks at different hours by platform and category. How dayparting puts your daily ad budget into the hours that convert on Blinkit, Zepto and Instamart.

Voice Commerce Meets Quick Delivery: Preparing for the Next Shopping Shift
Voice commerce may still be futuristic in India, but Q-commerce brands that prepare now can gain a major advantage when spoken shopping becomes mainstream.

Seasonal Surge Strategy: Preparing Your Quick Commerce Campaigns for Peak Demand
A 6-step tactical framework to help FMCG and D2C brands dominate peak season on Blinkit, Zepto, and Swiggy Instamart — from demand forecasting to post-peak retention.

Building Moats in Quick Commerce Through Strategic SKU Bundling
Strategic bundling in quick commerce pairs high-velocity SKUs with slower-moving products to boost their visibility and drive incremental sales without relying on discounting.

Algorithm Hacking: How to Game Quick Commerce Search Rankings Ethically
How quick commerce search algorithms rank products, and how to rank higher ethically: reliable stock, strong conversion, the right search terms and reviews.

India's Retail Revolution: The Collision of Trend, Value, and Quick Commerce
Explore the future of quick commerce in India. Learn how trend-first discovery and value-driven strategies will shape growth beyond 10-minute delivery.

Winning in 10 Minutes: A Smarter Marketplace Strategy for Quick Commerce
Quick commerce marketplace strategy to boost SKU performance, improve visibility, and drive growth with hyperlocal optimization and smarter inventory decisions.

Why Shelf Visibility Is Your First Retention Lever in Q-Commerce
Shelf visibility in quick commerce drives retention by ensuring repeated discovery. Learn how to boost product visibility, build recall, and increase repeat purchases.

Quick Commerce Ads Ranking Optimization: Fix Wasted Ads Spend & Boost Conversions
Quick commerce ad ranking optimization strategies to reduce wasted ad spend, improve visibility and boost conversions with smarter placement and targeting.

Growth Strategies for Challenger Brands in Quick Commerce
Quick commerce growth strategies to help challenger brands scale with hyperlocal execution, SKU prioritization and data-driven optimization.